web fonts

The Ultimate Guide to Web Fonts

Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But recently, things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails.

Help! My Email Is Broken: Common Errors + Fixes

The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.

4 Typography Tips for Email Designers

Typography is the foundation of every email–at least it should be. While making your message readable for all subscribers is a priority, there are a few things we can do to push typography to new levels. In this post, we take a look at some interesting tips from designer Paul Airy for getting the most out of our type.

Creative Typography in Email: Q&A with Paul Airy

In November, we joined forces with Beyond the Envelope’s Paul Airy for a guest webinar on using creative typography in email. Paul took a look at the role of typography and user experience in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great—even when images are disabled. With over 1,000 registrants, it was hard for Paul to answer all of the questions people had during the Q&A portion of the webinar. Fortunately, he extended his generosity to bring the questions we missed here on the blog.

Creative Typography in Email: Webinar Recap + Slides

Beyond the Envelope’s Paul Airy joined us for a guest webinar on using creative typography in email. Paul took a look at the role of typography in email design and development. In particular, he focused on the creative use of HTML text, so that email designers can make emails that look great without compromising on user experience. The webinar was really informative and full of great inspiration! Check out the recording and slides.

Webinar: Creative Typography in Email

With mobile opens continuing to rise (they now account for 48% of total opens!), and many email clients installed on smartphones and tablets displaying images by default, emails today have become heavily reliant on images. However, while iOS devices display images by default, many others, such as Android and BlackBerry, do not. In addition, many webmail and desktop clients block images by default. In this webinar, Paul Airy, Email Designer and Developer at Beyond the Envelope, will look at the role of typography in email design and development and, in particular, the creative use of HTML text, so that you can make your emails look great without compromising on user experience.