With 3 tracks, 35 sessions, and hundreds of email-loving attendees, Litmus Live Boston was the largest event we’ve ever hosted. Couldn’t be there in person? Here’s a recap (thanks, Twitter).
Well, email geeks, that’s a wrap! We just returned from the last stop of the #LitmusLive tour: San Francisco. Here’s a roundup of what we learned, what inspired us, and some top takeaways from The Email Design Conference.
Marketers often view social media and email as competitors, not partners, and are thus missing out on powerful opportunities to connect with their audiences. Don’t fall for this mistake! In this post, we cover how to integrate the two channels successfully.
Justine Jordan, Marketing Director here at Litmus, was recently recognized as eec Email Marketer Thought Leader of the Year. This great news gave us the perfect opportunity to acknowledge all the thought leaders in the industry—because without them we wouldn’t have the community, the conference, or the tools that help us push email forward every day. This list of email geeks are the people who passionately (and happily!) spend their days planning, writing, coding (and debugging… and debugging), testing, and executing emails.
A few months ago, we started an email inspiration series here at Litmus and we’ve received lots of positive feedback about it. As a special holiday treat to our loyal blog followers, we’re going to vamp up this series for the holiday season and do an inspiration post a day for 25 days — yes, […]
As the number of email opens on mobile devices continues to increase (123% in 18 months!), so does the talk about responsive design. And while I frequently hear about responsive design, I rarely see it in action. In fact, while we definitely make all of our emails “mobile-friendly,” only one of our templates here at […]
I’ve recently had the opportunity to participate in two email-related Twitter chats. So what’s a Twitter chat? Pretty simple, actually: make up a hashtag, use a tool like TweetDeck, and participate in the conversation that transpires among those following the hashtag. #EmailReview with @djwaldow Every Wednesday at 4pm EST, DJ Waldow hosts Email Review with […]