It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
In this infographic, we share the findings of our joint research with Salesforce into shopping cart abandonment email trends around the usage and creation of these highly effective emails from 2013 to 2016. Use this data to inform the timing, content, and series flow of your own cart abandonment email program.
Product churn causes marketers to have to constantly spend money and time to drive additional demand. We sat down with Nick Steeves, Chief Product Officer at Wishpond, on how marketers can stop the cycle of product churn by using automated emails.
80% of brands haven’t started planning their holiday email marketing campaigns yet. Here are 4 reasons marketers should plan further out for peak-season emails…
Transactional emails are golden opportunity to provide hyper-relevant information and still maintain the style of your brand. They don’t have to be boring or complicated. Here’s our tips on making the most out of your triggered emails so you can provide the best customer experience.
Think back to the most important email you sent last month. What comes to mind? It could’ve been a newsletter or promotion, but it’s also possible that the most important email you sent last month was actually written months ago—in the form of a transactional email.
We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our “Email Marketing in 2020” report, which touches on everything from personalization and automation to inbox functionality and privacy. Watch the webinar recording and read our answers to the questions we didn’t have time to tackle during the webinar.
We asked 20 experts for their predictions about email marketing in 2020. In this SlideShare, we’ve selected our favorite prediction from each of our 20 contributors, and made it easy for you to tweet the ones you find intriguing or agree with. Enjoy this peek at the future of email marketing!
In our “Email Marketing in 2020” report, we take a look at what email marketing will be like in the year 2020. To provide the full picture, we surveyed thousands of marketers and consumers about the channel, and then asked 20 experts to share their vision of email’s future.
Support emails…we know, we know, they don’t sound very glamorous. Using email beyond the standard promotional or transactional function doesn’t always garner a lot of attention. However, often overlooked support emails are one of the best ways to build relationships and engage your customers. Here’s a round up of tips for making the most out of your support emails.