This year you can expect to see more interactive and personalized emails in your inbox. Those two email design trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers. Learn how to put those trends—plus the eight others we surveyed marketers about—to work for your brand.
We asked more than 1,200 email marketers (plus a few experts!) what their predictions were for the biggest email marketing trends of 2017.
Despite outcries against old markup from decades past, the email world is changing fast. Long gone are the days where email designers were truly limited by the constraints of technology. See what the future has in store for the email world.
In case you haven’t been paying attention, there are two things we love here at Litmus: email and data. (Well, three things if you include Xbox FIFA.) We’ve tracked billions of opens across hundreds of thousands of campaigns in Email Analytics. If you love email and data as much as we do, you probably dig into your Email Analytics data shortly after you hit send.
Many of the questions we get from Email Analytics customers revolves around how to interpret this data. How do I know if I’m getting better? How do I know if my audience has “gone mobile”? The best thing to do is to compare your campaigns to each other over time.