Trending in Email Design: Dark Styles

Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support. Bright designs can create a very jarring experience when viewed in Dark Mode, so designers have started to consider a “Dark Mode first” approach, crafting inspirational creative that looks great for all subscribers, no matter which color scheme they set their inboxes to.

Which brands do dark email designs well, you ask? Get inspired by these beautiful examples.

Trending in Email Design: Bold Typography

Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography—and this trend is now hitting our inboxes, too.

Here are some examples of brands getting their message across with typography that’s big, bold, and beautiful.

Trending in Email Design: Going Off-Grid

As with most email trends, bringing abstractions to your layout helps your email stand out, elevating your messaging within busy inboxes. Going off-grid makes your creative unpredictable, builds curiosity, and demands attention which entices your subscribers to engage with your content.

Check out these brands that let their emails break free from rigid grid layouts to create truly unique email experiences.