It’s rather simple to mess up your email A/B testing and either come to the wrong conclusion or undermine your results completely. Here are 13 recommendations to help you ensure that doesn’t happen to you…
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…
Transactional emails are golden opportunity to provide hyper-relevant information and still maintain the style of your brand. They don’t have to be boring or complicated. Here’s our tips on making the most out of your triggered emails so you can provide the best customer experience.
Think back to the most important email you sent last month. What comes to mind? It could’ve been a newsletter or promotion, but it’s also possible that the most important email you sent last month was actually written months ago—in the form of a transactional email.
Here are our picks for the most impactful and illuminating research stats of the year—many of which are great figures to share with your CMO as the email marketing budget for 2016 is finalized.
Triggered emails are not “set it and forget it”; they are “review and renew.” That’s especially true going into key selling seasons. Here are 5 ways retailers can make their triggered and transactional emails perform even better this holiday season…
Triggered and transactional emails don’t tend to get as much love, despite having a significantly higher rate of return. Part of the reason for this is that these dynamic emails are generally created by developers, who only seldom create such emails, and don’t know what tools they have available to them, let alone a defined workflow for developing triggered emails. Luckily, the developers at Litmus have been on both sides of the coin — we have developed tools for creating triggered emails, as well as the emails themselves, and we are excited to share our workflow with you!
It’s no secret that mobile email is growing fast: with an overall increase of 300% since March 2011 and 45% in the last 12 months alone, mobile email opens will soon dominate (and already have for some brands). Dozens of factors can go into your decision to create mobile-friendly emails. Hyde Park Jewelers, armed with […]
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 16: SEPHORA We all know the drill — you get an email that piques your interest, you purchase something (oops!), and you get a series of transactional emails after that (order confirmation, shipping details, etc.) After looking back at the email journey of one of Justine’s purchases at […]
Transactional emails – they are the welcome emails, shipping notices, order confirmations, etc. that are so important for proper customer support and a positive company reputation. Not only do they give customers peace of mind in knowing that their transactions have been processed properly, but they also provide companies with major opportunities for growth and success.