Transactional emails are some of the most important emails a company sends. Yet, despite their value, these emails aren’t paid the same attention as commercial marketing messages and they’re often riddled with errors. Sendwithus has solved the problem of testing these transactional emails—and catching these errors. Starting today, Sendwithus users can test their emails instantly using Litmus technology.
Here are our picks for the most impactful and illuminating research stats of the year—many of which are great figures to share with your CMO as the email marketing budget for 2016 is finalized.
Triggered emails are not “set it and forget it”; they are “review and renew.” That’s especially true going into key selling seasons. Here are 5 ways retailers can make their triggered and transactional emails perform even better this holiday season…
Marketers and email designers typically focus the majority of their efforts on optimizing their newsletters and promotional emails. The primary goals of these communications are usually new sales, leads, and conversions. However, there is a missed opportunity in engaging and retaining users with order confirmation emails. In this post, we provide tips for optimizing receipt emails and include plenty of examples along the way.
Triggered and transactional emails don’t tend to get as much love, despite having a significantly higher rate of return. Part of the reason for this is that these dynamic emails are generally created by developers, who only seldom create such emails, and don’t know what tools they have available to them, let alone a defined workflow for developing triggered emails. Luckily, the developers at Litmus have been on both sides of the coin — we have developed tools for creating triggered emails, as well as the emails themselves, and we are excited to share our workflow with you!
First impressions make an impact. So, whether you send an automated plain-text or an HTML-branded welcome email, it’s the first step in an email relationship with your subscriber. Needless to say, it’s important to make a positive first impression.
It’s no secret that mobile email is growing fast: with an overall increase of 300% since March 2011 and 45% in the last 12 months alone, mobile email opens will soon dominate (and already have for some brands). Dozens of factors can go into your decision to create mobile-friendly emails. Hyde Park Jewelers, armed with […]
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 25: CRATE&BARREL First and foremost — Happy Holidays! Here at Litmus we wish you, your family and friends a happy, safe, and healthy holiday season. Best wishes for 2013! Now let’s get to the good stuff — the final post for our “25 Days of Inspirational Emails!” Ironically, […]
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 22: 37SIGNALS Transactional emails are a frequently missed opportunity for companies, non-profits, and the like. In a past post, I described how they have a higher revenue per email, transaction rates, opens and click rates than bulk mail averages, yet they are paid little to no attention. In […]
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 16: SEPHORA We all know the drill — you get an email that piques your interest, you purchase something (oops!), and you get a series of transactional emails after that (order confirmation, shipping details, etc.) After looking back at the email journey of one of Justine’s purchases at […]