Transactional emails are golden opportunity to provide hyper-relevant information and still maintain the style of your brand. They don’t have to be boring or complicated. Here’s our tips on making the most out of your triggered emails so you can provide the best customer experience.
Here are our picks for the most impactful and illuminating research stats of the year—many of which are great figures to share with your CMO as the email marketing budget for 2016 is finalized.
Triggered emails are not “set it and forget it”; they are “review and renew.” That’s especially true going into key selling seasons. Here are 5 ways retailers can make their triggered and transactional emails perform even better this holiday season…
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 24: INTERCOM A few weeks ago, we started using Intercom, a web-based app that lets us see more detailed information about how people are using Litmus. Since we signed up, they’ve been sending us daily report emails that contain a summary of activity from the previous day. These emails recently […]
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 22: 37SIGNALS Transactional emails are a frequently missed opportunity for companies, non-profits, and the like. In a past post, I described how they have a higher revenue per email, transaction rates, opens and click rates than bulk mail averages, yet they are paid little to no attention. In […]