Getting to know any new software application can be an arduous task. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge. With that in mind, we’re kicking off a three-part series on the essentials of using Litmus Builder. In Part 1 (which you’re about to read), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Parts 2 and 3 will focus on coding, testing, and improving team workflows using Builder.
When coding and designing emails, you’re often stuck with mundane, repetitive tasks: writing inline CSS, adding UTM codes, sending test emails, and copying and pasting to your ESP. This manual process can be frustrating and challenging for even the most advanced email geeks. Learn how to automate your email design workflow with this webinar recap.
In the 27th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into email production and development trends at large in the industry. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce immediately? Are they purchasing anything? By adding tracking to your links you can answer these questions—and more—for a full picture of your email campaign success.