Writing for email may be one of the most difficult jobs in marketing. Different segments require different messaging. The devices your subscribers are using affect the perceived value of your copy. (What’s helpful on desktop may be long and laborious on mobile.) And subject lines? You have just a few short words to compel your subscribers to open, otherwise all that copy you wrote has significantly less impact. The words we choose matter.
We knew we couldn’t promote Litmus Live with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people couldn’t help but attend the conference to learn about the tricks we used. Specifically: how to code HTML5 video background in email.
Lately quite a few emails in my inbox have what I assume to be an accidental blue border around some (but not all) of the images. Take a look–and never fear! There’s a few ways to prevent unwanted borders on linked images like these ones.