Five Ways to Test an Email

We all know that email preview testing is important. But there are a lot of different ways to test your email throughout the development process. We take a look at five ways to get the most out of email testing for everyone in the design and development chain.

Back to the Basics: Are You Testing Your Emails?

Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.

email professional

5 Takeaways from The 2014 Science of Email Report

The email marketing world is constantly evolving: subscriber preferences change, support for HTML and CSS is added, and email clients change the way we manage our inboxes. It’s up to us as marketers and designers to stay up on these trends to ensure that we’re putting our best email foot forward. Together with HubSpot’s email team, we looked at attitudes towards marketing, the effective components of emails, and email open data across half a billion emails to bring you the 2014 Science of Email Report.

Litmus Behind the Scenes: How We Improved Testing Through Hundreds of Mac Minis

Our users put their emails and trust in our hands—which is a big deal to us! Not only do we want to provide accurate, actual screenshots (not emulations!), but we want to do it quickly and reliably. As a result, we’re constantly looking for new ways to make our solutions faster and more dependable. Since we’re frequently asked about how Litmus works behind the scenes, we thought we’d give you a peek behind the curtain.

Understanding Gmail and CSS: Part 1

While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.

A/B Testing Emails – What Works?

A/B testing emails is one of the most effective ways to make measurable improvements them. When executed correctly, they can give marketers concrete evidence of which tactics work on their audience(s) and which don’t. As a result of these desirable outcomes, marketers are constantly told to “test, test, test;” however, eConsultancy’s 2012 Email Marketing Industry […]