Email clients constantly make updates that affect how emails are displayed. Recently, Yahoo Mail made one such update and left designers in the dark. Here’s the lowdown on exactly what changed and how to fix it.
We all know that email preview testing is important. But there are a lot of different ways to test your email throughout the development process. We take a look at five ways to get the most out of email testing for everyone in the design and development chain.
Ever send an email campaign only to get swamped by replies saying that it looks broken in subscribers’ inboxes? Nine times out of ten, broken campaigns come down to a failure to test before sending. Learn why email preview testing is one of the most important tools for email marketers.
The email marketing world is constantly evolving: subscriber preferences change, support for HTML and CSS is added, and email clients change the way we manage our inboxes. It’s up to us as marketers and designers to stay up on these trends to ensure that we’re putting our best email foot forward. Together with HubSpot’s email team, we looked at attitudes towards marketing, the effective components of emails, and email open data across half a billion emails to bring you the 2014 Science of Email Report.
Our users put their emails and trust in our hands—which is a big deal to us! Not only do we want to provide accurate, actual screenshots (not emulations!), but we want to do it quickly and reliably. As a result, we’re constantly looking for new ways to make our solutions faster and more dependable. Since we’re frequently asked about how Litmus works behind the scenes, we thought we’d give you a peek behind the curtain.
While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.
With each new email client and mobile device we add to email testing, we get each of our customers a little closer to never having to send themselves a manual rendering test again. But unless you want to run the risk of a bad link getting in the hands of your subscribers, manual link clicking […]
There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, it’s undeniable that opens on smartphones are rising rapidly. Our September 2012 email client market share stats show that […]
A/B testing emails is one of the most effective ways to make measurable improvements them. When executed correctly, they can give marketers concrete evidence of which tactics work on their audience(s) and which don’t. As a result of these desirable outcomes, marketers are constantly told to “test, test, test;” however, eConsultancy’s 2012 Email Marketing Industry […]
We’re very excited to announce that we now offer Email Testing for two additional mobile operating systems: iOS 6 and Windows Phone 7! iOS 6 (with iPhone 4S and iPad) Apple’s iOS 6, which will be released on Wednesday, September 19th as a free software update, will run on the iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, […]