The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.
Today, we’re saying goodbye to one of Litmus’ very first features—Page Testing.
This wasn’t an easy decision. Interestingly, Page Testing is actually where Litmus first started. Years ago, it was all that we offered—and we didn’t want to let it go without a proper goodbye.
We teamed up with our friends at Unbounce to bring you a webinar on how to optimize email at every stage of the funnel, from inbox to landing page. View the recording and grab the slides so you can start creating your own full funnel email.
At Litmus, we’re all about testing. A/B testing subject lines, calls to action, or preheader text can be a great way to optimize your emails for opens, clicks, and conversions. But what about after the email? We sat down with Alex Birkett from ConversionXL to talk through how to successfully run A/B tests on your email campaign landing pages.
Every email deserves to be tested—even if you (or someone else) tested the template you’re using yesterday. Email programs and apps are not only capable of breaking your design, but also butchering links, subject lines, images, and more. Each and every time your finger hovers over the send button, you should be check for these 11 critical mistakes that can affect opens, clicks, conversions, and most importantly—your brand.
Through testing, you can gain insights into your subscribers and their preferences that help you send strategic, optimized, and better-performing campaigns. The team over at Emerson, a manufacturing and technology company, wanted to generate interest in their product by offering a free trial via email. While they knew their B2B audience consisted mostly of conservative, middle-aged engineers, they were unsure which type of offer would resonate best—and ultimately produce the most leads. So, they set out to test…and test…and test again!
Justine Jordan, Marketing Director here at Litmus, was recently recognized as eec Email Marketer Thought Leader of the Year. This great news gave us the perfect opportunity to acknowledge all the thought leaders in the industry—because without them we wouldn’t have the community, the conference, or the tools that help us push email forward every day. This list of email geeks are the people who passionately (and happily!) spend their days planning, writing, coding (and debugging… and debugging), testing, and executing emails.
Between buggy support for HTML and CSS, spelling errors, bad links, missing images, and other potential blunders, it’s crucial to test your email campaigns before every single send. But, where should you focus your testing efforts? With so many email apps available (not to mention the different versions of each), it’s easy to feel overwhelmed trying to test every possible combination. Looking at open data for your audience is the key to narrowing down where you should be focusing your testing efforts.
One way to gain insight into your subscribers and their preferences is through A/B testing. At the conference, Mike Heimowitz, Atlassian’s online marketing manager, presented on using A/B testing to learn what resonates with your audience so you can continuously optimize your emails. With this data in hand, you’ll be able to produce better-performing campaigns (and, hey, maybe even make more money!).
Email clients constantly make updates that affect how emails are displayed. Recently, Yahoo Mail made one such update and left designers in the dark. Here’s the lowdown on exactly what changed and how to fix it.