Typography is the foundation of every email–at least it should be. While making your message readable for all subscribers is a priority, there are a few things we can do to push typography to new levels. In this post, we take a look at some interesting tips from designer Paul Airy for getting the most out of our type.
When it comes to email, it’s all about providing your subscribers with a great experience. However, this doesn’t mean that your email has to look the same across every client—it just needs to be easily accessible for all of your subscribers. So, while HTML5 and CSS3 may not be supported everywhere, it doesn’t mean you shouldn’t use it. Use progressive enhancement and graceful degradation to ensure a positive email experience for all of your subscribers.
One way to gain insight into your subscribers and their preferences is through A/B testing. At the conference, Mike Heimowitz, Atlassian’s online marketing manager, presented on using A/B testing to learn what resonates with your audience so you can continuously optimize your emails. With this data in hand, you’ll be able to produce better-performing campaigns (and, hey, maybe even make more money!).
Between The Email Design Conference 2014 being sold out, budget constraints, and busy summer schedules, many were unable to join us at TEDC14. But, don’t worry—we recorded every single session! You can watch all of the amazing content—including slides—from the comfort of your own home (or office).
With all of the invaluable feedback from last year’s events in hand, we set out to make this year’s conference even bigger and better. After months (and months and months) of preparation, as well as the addition of workshops, breakout sessions, roundtable discussions, 1:1 sessions, and #TEDCNTACC to this year’s event, we’re calling Litmus Live 2014 a major success. Re-live the moments with us!
With Litmus Live 2014 coming up in August, we wanted to take some time out to get to know our speakers better. Today, Fabio Carneiro and Jay Jhun talk about the meeting of creativity and technical challenges, the state of email design, video games, and kickboxing.
We realize that (unfortunately!) not everyone that appreciates email as much as we do will be able to join us at The Email Design Conference. While everyone can follow the fun on Twitter (#TEDC14), we’d love to get all of the email lovers out there involved a bit more. How are we going to do that? Two sessions will include responses from those that know and value the industry the best—YOU!
With Litmus Live coming up in August, we wanted to take some time out to get to know our speakers better. Today, Vicky Ge speaks a little French, shows off her amazing illustration skills and talks about what you can expect from her talk, When Ugly Is Beautiful: Lessons in Data-Driven, Customer-First Design.
With Litmus Live coming up in August, we wanted to take some time out to get to know our speakers better. Today, we’re talking to Mark Reeves about why he loves email, why he hates Gmail’s mobile app, and the finite nature of email marketing.
With Litmus Live 2014 coming up in August, we wanted to take some time out to get to know our speakers better. Read on to find out what Cori Hemmah has to say about email marketing, her talk on email tools and layouts, and everyone’s favorite Canadian: Alex Trebek.