If you’ve been in the email industry for any amount of time, you’ve likely experienced a number of problems with your email campaigns. From missing images to deliverability problems, email marketing is fraught with challenges. Something you may not have considered, though, is what can go wrong with the tables—the actual code—that is at the foundation of your emails.
The need for HTML tables in email can be confusing for those just getting started or coming from the web design world. In this post, we answer the question, ‘Why does email design require tables?’.
You may have noticed your emails looking a little cramped in Hotmail and Outlook.com recently. The culprit? Discontinuation of support for the margin property in these email clients. Rather than honoring your carefully spaced paragraphs and images, Hotmail and Outlook.com are now completely stripping margin from paragraph tags, leaving default values (0 for the top, right and left; 1.35em for the bottom, to be exact) in their place.