With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right for your email? Each format produces variances in file size, compression, and quality. To make things more confusing, support for specific file types can also vary between email clients. In this post, we’ll weigh the pros and cons of four popular file formats for email: JPEG, GIF, PNG, and SVG.
In the 90th episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez discuss SVG SMIL interactivity in email, a Thunderbird UI update, cryptocurrency in email, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.