Pre, Post, Perform: The Three Pillars of a Successful Email Program

When we think about the email workflow and what it takes to build a successful email program, we too often focus exclusively on the pre-send process. And while the pre-send process is absolutely crucial to building a successful email program, the best email marketers don’t consider their job done once they hit the send button.

Here at Litmus, we believe there are three crucial pillars to email marketing success—and only when you master all three can you build a state-of-the-art email program that can positively impact your entire marketing mix.