Saving Email for Later: Opens Across Devices & Environments

We live in a mobile age. In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone.

A common assumption many of us make is that subscribers ‘triage’ or preview emails on their mobile device before marking the email for later viewing—likely their webmail or work account on a desktop computer. Surprisingly, a deep dive into the same data we looked at for our latest market share stats showed otherwise.