More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the State of Email Workflows, State of Email Deliverability, and State of Email Creative. Here are the most interesting and actionable insights from those three reports.
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. In this webinar, Litmus Research Director Chad S. White helps you distinguish between the tools and tactics that improve your email program and those that hurt your program because they’re abusive and annoying.
2017 State of Email Deliverability: The Behaviors that Help and Hurt Marketers’ Inbox Placement [eBook]
Marketers can be successful in spite of email deliverability problems, but why take the hard path? After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or blacklisted, as well as those that absolutely raise those risks—sometimes dramatically.
We identified the subscriber acquisition sources that are mostly likely to cause deliverability problems. However, some of these list-building tactics are still definitely worth using, if used properly. We tell you how.