Email Zeitgeist: Find Out The Most Popular Words Used In Subject Lines

Scoop gives us a real-time view of what trends are popping up in marketing newsletters, triggered emails and transactional emails. I became curious — what kinds of language are people using in their emails? What does the average subject line look like? How do marketers grab the attention of their customers? How do apps and services make their transactional emails stand out? With those questions in mind, I began my Hack Week project — the Email Zeitgeist.

how to write the perfect subject line

How to Write the Perfect Subject Line [Infographic]

I’m going to go ahead and admit that there’s really no such thing as the perfect subject line—or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster. After running subject lines through A/B split tests every month in our own newsletter, we’ve yet to find the secret formula (or even a statistically significant result). Alas, we’re not out to mislead you but rather guide you toward perfection. Here’s our tips on how to write the perfect subject line.

3 Reasons Why Facebook Messages Are Irrelevant to Email Marketers

After Paul’s overview post on Facebook Messages, I started to dig in and learn more about how Facebook Messages handles email to form my own opinion on whether “Project Titan” is going to destroy or revolutionize email marketing (or somewhere in between). I’ve discovered a great deal regarding how Facebook handles inbox organization, from addresses, […]