In the 37th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez explore doctypes in email, image file sizes and weights, previewing subject lines and preview text, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Your from name, subject line, and preview text are your ultimate first impression in the inbox. Make the most of that first impression with Litmus’ subject line checker, available now in Litmus Builder.
Subject lines are the most written about email marketing element—and they’re the most misunderstood as well. Here are six myths about subject lines that have been repeated so many times that you may believe they are true…
This is the biggest, most widely supported email marketing myth. We explain why this myth has persisted and how marketers should actually measure the success of a subject line.
When it comes to writing email copy, it’s not hard to see why so much focus is spent on subject lines. Chances are that your subscribers receive many permission–based emails every single day. If your subject line isn’t compelling, not only will it not get opened, but there’s a chance that it won’t even be seen. Joanna Wiebe shares her tips for creating captivating subject lines that get opened.
Using email to its full advantage is all about providing your customers with best possible experience. If they’re happy with the emails they’re receiving, then you’ll reap the benefits (which hopefully includes lots of sales). From the email signup, to the email itself, to the landing page—and everything in between—optimizing for every step of the subscriber experience is key to email marketing success.
With attention spans on the decline—leaving you with only 8 seconds to make an impact on your subscriber—Chris and Jamie connected ideas from email marketing, cognitive behavior, and user experience to help you get better marketing results to boost your business. With over 4,000 registrants (wow!), we didn’t have enough time to get to all of the questions during the Q&A portion of the webinar. The Emma team has very graciously offered to answer all of the questions we missed here on the blog.
When it comes to doing email right, there’s a lot to consider: the from name, subject line, reply address, preheader, content—even landing pages and more! This collection of email best practices in action—complete with plenty of examples—will help you check all the boxes.
Scoop gives us a real-time view of what trends are popping up in marketing newsletters, triggered emails and transactional emails. I became curious — what kinds of language are people using in their emails? What does the average subject line look like? How do marketers grab the attention of their customers? How do apps and services make their transactional emails stand out? With those questions in mind, I began my Hack Week project — the Email Zeitgeist.
I’m going to go ahead and admit that there’s really no such thing as the perfect subject line—or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster. After running subject lines through A/B split tests every month in our own newsletter, we’ve yet to find the secret formula (or even a statistically significant result). Alas, we’re not out to mislead you but rather guide you toward perfection. Here’s our tips on how to write the perfect subject line.