Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we’ve seen every copywriting fail: typos, “blah” writing, “meh” calls to action, and other misfires that turn email potential into missed opportunity. Here are the 5 biggest copywriting fails that you should avoid.
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss five such subject line mistakes and share numerous real-world examples, plus tips on how to avoid making these errors.
Getting to know any new software application can be an arduous task. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge. With that in mind, we’re kicking off a three-part series on the essentials of using Litmus Builder. In Part 1 (which you’re about to read), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Parts 2 and 3 will focus on coding, testing, and improving team workflows using Builder.
When creating email marketing campaigns, you have the opportunity to bring emotion into the conversation and create a story, not just promote a sale. One way to do that? Use an emoji in your subject line.
In case you missed it, we rounded up what’s new in Litmus, including iPhone 7 and iOS 10 previews, Subject Line Checker, ESP Syncing, and more.
In the 40th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about the Gmail iOS update, emoji support in email, Outlook-specific CSS, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In a crowded inbox, emojis can help make your email stand out. But be careful! Not all your subscribers might be able to see them. Especially older operating systems only offer limited support for emojis. We take a detailed look at how different clients and operating systems render emojis and give hands-on advice for how to get emojis into your email.
Your from name, subject line, and preview text are your ultimate first impression in the inbox. Make the most of that first impression with Litmus’ subject line checker, available now in Litmus Builder.
Scoop gives us a real-time view of what trends are popping up in marketing newsletters, triggered emails and transactional emails. I became curious — what kinds of language are people using in their emails? What does the average subject line look like? How do marketers grab the attention of their customers? How do apps and services make their transactional emails stand out? With those questions in mind, I began my Hack Week project — the Email Zeitgeist.
Your subject line is one of the most important factors subscribers consider when deciding if they will open your email. Each email client displays subject lines a bit differently: some may include many characters while others only show a handful. In addition, email clients like Outlook, Gmail and iPhone/iPad also display preview or “snippet” text […]