#NoFailMail: 5 Copywriting Fails You Should Avoid

Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we’ve seen every copywriting fail: typos, “blah” writing, “meh” calls to action, and other misfires that turn email potential into missed opportunity. Here are the 5 biggest copywriting fails that you should avoid.

emoji support in email

Emoji Support in Email: Can Your Subscribers See Them?

In a crowded inbox, emojis can help make your email stand out. But be careful! Not all your subscribers might be able to see them. Especially older operating systems only offer limited support for emojis. We take a detailed look at how different clients and operating systems render emojis and give hands-on advice for how to get emojis into your email.

Email Zeitgeist: Find Out The Most Popular Words Used In Subject Lines

Scoop gives us a real-time view of what trends are popping up in marketing newsletters, triggered emails and transactional emails. I became curious — what kinds of language are people using in their emails? What does the average subject line look like? How do marketers grab the attention of their customers? How do apps and services make their transactional emails stand out? With those questions in mind, I began my Hack Week project — the Email Zeitgeist.

email hacks

New: Subject Line Checker

Your subject line is one of the most important factors subscribers consider when deciding if they will open your email. Each email client displays subject lines a bit differently: some may include many characters while others only show a handful. In addition, email clients like Outlook, Gmail and iPhone/iPad also display preview or “snippet” text […]