Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we’ve seen every copywriting fail: typos, “blah” writing, “meh” calls to action, and other misfires that turn email potential into missed opportunity. Here are the 5 biggest copywriting fails that you should avoid.
Subject line mistakes that distract and confuse subscribers—and are embarrassing for the brand—are too common. We discuss five such subject line mistakes and share numerous real-world examples, plus tips on how to avoid making these errors.
Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths and providing you with the resources to get to the truth.
Getting to know any new software application can be an arduous task. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge. With that in mind, we’re kicking off a three-part series on the essentials of using Litmus Builder. In Part 1 (which you’re about to read), we’ll discuss creating new documents, setting up preferences, and the Builder interface. Parts 2 and 3 will focus on coding, testing, and improving team workflows using Builder.
When creating email marketing campaigns, you have the opportunity to bring emotion into the conversation and create a story, not just promote a sale. One way to do that? Use an emoji in your subject line.
In case you missed it, we rounded up what’s new in Litmus, including iPhone 7 and iOS 10 previews, Subject Line Checker, ESP Syncing, and more.
In a crowded inbox, emojis can help make your email stand out. But be careful! Not all your subscribers might be able to see them. Especially older operating systems only offer limited support for emojis. We take a detailed look at how different clients and operating systems render emojis and give hands-on advice for how to get emojis into your email.
In last month’s Community Contest, we asked Community members what their winning subject line and preview text combos were, the strategy they used to come up with them, and how this affected the success of the campaign. Picking a winner was incredibly hard with so many interesting entries. Here are some of our favorites from the contest that we just had to share.
We teamed up with our friends at Unbounce to bring you a webinar on how to optimize email at every stage of the funnel, from inbox to landing page. View the recording and grab the slides so you can start creating your own full funnel email.