Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.
While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.
With mobile more popular than ever, knowing what works where is critical. This mobile email compatibility guide covers some popular email apps for mobile, and mobile email compatibility basics like support for media queries/responsive design, image blocking, preview text, alt text, and more. Inconsistencies are still bound to pop up, so be sure to test your email before you send.
We are (obviously) big advocates of testing your emails before the final send. Proofreading, checking links, and verifying how your email renders across all of the major email clients are just three crucial steps in the QA process. Not only can an error-ridden email result in unsubscribes, but it can affect your reputation as well. […]
With numerous mobile email strategies available to you, it can be hard to choose. it’s hard to choose the right option for you. When Deckers, a footwear manufacturer with several brands, realized that between 35% and 65% of their subscribers were opening their emails on mobile devices, they knew that had to start thinking about how to approach responsive email testing and mobile email optimization.
When Ryan Brandle, Senior Interactive Designer at Craftsy, submitted this email to be featured in our inspiration series, I was really impressed with its infographic-like design & subtle animated GIF! It’s a visually appealing email and compliments the Craftsy brand. Let’s take a look: OBJECTIVE: CREATIVE SEGMENTATION AND COMMUNICATION Before we analyze the design aspects […]
Providing the fact that Justine & I are currently at ExactTarget Connections (#ET12), we found it fitting to feature one of their emails as our Inspiration post this week — especially since we received an awesome email from them last Friday! RELEVANT & HELPFUL CONTENT My favorite aspect of this email is how relevant the […]