With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.
We recently held our first Community Contest, challenging members to show off creative uses of ALT text. See what the winners came up with in this quick recap.
One of the largest problems that email campaigns face is image blocking. Considering that 43% of Gmail users read email without turning images on, it’s more important than ever to make sure your emails are legible and actionable, especially when images can’t be seen.
Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.
Calls-to-action are every email marketer’s best friend. They are how we entice subscribers out of the inbox and onto a landing page. This guide goes over some best practices for designing and implementing calls-to-action in a friendly, engaging, and reliable way.
Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.
While Gmail is one of the most popular email services in the world, designers frequently struggle to get their emails rendering properly in Gmail’s webmail client. In this two-part series, we take a look at everything you need to know about Gmail and CSS.
With mobile more popular than ever, knowing what works where is critical. This mobile email compatibility guide covers some popular email apps for mobile, and mobile email compatibility basics like support for media queries/responsive design, image blocking, preview text, alt text, and more. Inconsistencies are still bound to pop up, so be sure to test your email before you send.
We are (obviously) big advocates of testing your emails before the final send. Proofreading, checking links, and verifying how your email renders across all of the major email clients are just three crucial steps in the QA process. Not only can an error-ridden email result in unsubscribes, but it can affect your reputation as well. […]
With numerous mobile email strategies available to you, it can be hard to choose. it’s hard to choose the right option for you. When Deckers, a footwear manufacturer with several brands, realized that between 35% and 65% of their subscribers were opening their emails on mobile devices, they knew that had to start thinking about how to approach responsive email testing and mobile email optimization.