The Top 5 Opportunities for Improving Your Email Creative: Webinar Recording + Q&A

In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville identify the top 5 opportunities to improve your email creative strategy, based on the findings of Litmus’ 2017 State of Email Creative research report. But we don’t just give you the insights, we share practical how-to advice to help you execute on each opportunity at your brand.

20 Things Successful Email Marketing Programs Do

20 Things Successful Email Marketing Programs Do

It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…

email image blocking

The Ultimate Guide to Email Image Blocking

One of the largest problems that email campaigns face is image blocking. Usually, due to their email client’s default setting or a personal preference, images are blocked automatically for many subscribers, leading to emails that lack the ability to immediately communicate and make an impact, or even looking broken. As a result, it’s extremely important to optimize your emails for images-off viewing.

styled alt text in email

The Ultimate Guide to Styled ALT Text in Email

A commonly accepted best practice in the email world is the inclusion of alt attributes (frequently known as an “ALT tag” or “ALT text,” which is shorthand for alternative text) for images. Why it’s important to remember this detail to best optimize your email >>

make email great on mobile

iPhone vs. Android: How to Make Email Look Great On Mobile

With so many people using smartphones—and email being the most popular activity on those devices—it’s important to assess how your emails display on those small screens. There’s a lot to consider when it comes to mobile email design. On top of the multitude of smartphones, users have dozens of different email apps to choose from—each with their own set of rendering quirks. In this post, we take a look at differences in rendering across the numerous iOS and Android mobile email apps.

Rendering Differences in Microsoft Outlook Clients

A Guide to Rendering Differences in Microsoft Outlook Clients

Microsoft has a long and complicated history with the email world. From founding the first free webmail service to building several variations of desktop mail programs, the tech giant’s influence on both business and consumer email messaging is vast. Over the years, Microsoft has expanded the “Outlook” brand to encompass nearly every email project it touches, leaving email industry pros puzzling over seemingly dozens of products using similar naming conventions—not to mention their associated rendering and support quirks.

gmail and css

Understanding Gmail and CSS: Part 2

Yesterday, we took a look at how Gmail’s preprocessor can affect the rendering of your email. Today, we will finish up our look at Gmail and CSS by talking about some of the more common CSS and rendering issues email designers are likely to encounter.