The Business of Belief: Inspiring and Motivating with Email

The email inbox can be a personal place, and the messages therein—like any other type of marketing or advertising—have the power to influence the attitudes and behaviors of their recipients. After all, the goal of most commercial email is to motivate the recipient to take an action (open, click, purchase, register, attend), and email marketers are […]

Get Your Email Opened: First Impressions Make an Impact

Designing an effective email involves more than just beautiful graphics. The subscriber’s experience with your message starts long before the subscriber ever opens the email, as they evaluate the trustworthiness of your from name and their level of interest in your subject line. We answer the question: Why is my email opened? (Or not) The […]