Mobile opens hit a plateau from May through July, but August saw a 3% leap, and mobile opens now represent 47% of market share—a new record high, and nearly a 24% change since a year ago.
Outlook.com is back to shake things up in our June email opens report. Outlook.com first came screeching onto the scene in April, showing up in the #7 spot as Hotmail was retired. The following month we saw a 20% increase in opens as Outlook.com dethroned Apple Mail for the long-held #4 spot. And now, just […]
A couple weeks ago we ran Free Shot Day at Litmus, and what a great day it was! As we were looking at the stats from the promotion, we thought you might be interested in taking a look at some of the numbers: Participants: 508 New signups: 246 Email shots: 125,055 Browser shots: 8,199 Total […]