Here’s What We Learned After Tracking 17 Billion Email Opens [Infographic]

Over the course of the past year, we’ve analyzed over 17 billion email opens to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. In our 2016 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights about why these changes occurred and how they may affect your email campaigns.

most popular email clients

The Top 10 Most Popular Email Clients of 2016

2016 brought significant changes in the email world, proving once again that the medium is still alive and kicking. This year saw the launch of a new version of iOS (iOS 10) and the Yahoo! Mail Android app dropping support for media queries. The biggest news of 2016 for email geeks? Gmail supporting <style> and media queries, effectively supporting responsive design. See what else you need to know for 2017.

mobile-friendly email

Mobile Back Up To 56% For July 2016 Email Market Share

Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. In July, mobile opens jumped back up to 56%, desktop opens decreased to 17%, and webmail opens held at 27%.

 

53% of Emails Opened on Mobile; Outlook Opens Decrease 33%

We’ve been tracking email opens for more than 4 years. And it’s incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of email opens. Fast forward to 2014, and nearly half of emails are opened on smartphones and tablets—a 500% increase in four years.