Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial, so it’s no surprise that many email marketers put significant effort into optimizing their send times to make sure messages reach subscribers when they’re actively checking their inboxes.
But what’s the best time to send email? It depends! We analyzed billions of email opens by time of day and found that the results are heavily impacted by geolocation and device usage.
What’s the most popular email client? We analyzed more than 10 billion email opens to find out.
In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns.
Email engagement is like a black box for many email marketers. Too often, marketers only look at opens and clicks, but have no insight into what happens in between. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing. So it’s surprising how many email marketers heavily rely on metrics that only scratch the surface of the subscriber experience.
Introducing: Litmus’ very first State of Email Engagement report.