How to Turn Your Email Metrics Into Action: Webinar Recording + Q&A

To build a smart, data-driven email program, you need the right data and understand how to translate metrics into tactics that drive results.

In this webinar, experts from Litmus and Ansira, one of the largest independent agencies specializing in CRM, loyalty, and digital strategies for relationship marketers, dive into the key findings from Litmus’ State of Email Analytics report to understand what email metrics brands track (and how they do it) and provided actionable advice on how you can turn bare stats into strategies and tactics that drive results.

Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording now.

Email Marketing Tool Tips: The Most Popular Spam Filter Testing Tools

Being blacklisted is more common than you might think. If you’re not watching and paying attention, it’s now easy to get your emails blocked or blacklisted and not know it. What can you do to prevent your emails from being blacklisted?

We asked thousands of marketers if they run their emails through spam filter tests before sending—and which tools they use to do so. Here’s what we found.