2017 State of Email Workflows: How Marketers Plan, Build, Approve, & Send Emails [eBook]

Creating a high-performing email takes time and the right resources. Your email workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending.

State of Email Report: How to Build Successful Email Programs in 2017 [eBook]

Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.