20 Things Successful Email Marketing Programs Do

20 Things Successful Email Marketing Programs Do

It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…

How to Fix CAN-SPAM So It Doesn’t Further Harm U.S. Businesses

What CAN-SPAM Requires & How that Low Bar Harms U.S. Businesses

CAN-SPAM sets a low bar for compliance. Subscribers, inbox providers, and other countries have set much, much higher bars for what’s acceptable. While on the surface, lax regulations look like an advantage for brands marketing to American consumers, it’s really setting them up for failure. Here’s what CAN-SPAM requires and how the law could be doing a much better job of setting U.S. businesses up for email marketing success…

Preventing Deliverability Issues: 3 Things to Check Before You Send Your Next Campaign

When it comes to deliverability, many marketers take a reactive approach. Too often, deliverability only becomes subject of attention when things go wrong, like a drop in deliverability rates or decreased open rates. Rather than troubleshooting causes for deliverability issues when it’s already too late, taking a proactive approach and following deliverability best practices can help you avoid many common issues in the first place. Here are three things you should check before you send your next campaign.