As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. In this webinar, Research Director Chad White teams up with Fluent CMO Jordan Cohen to unpack their research on how consumers’ attitudes toward spam are changing, and what email marketers need to know.
The General Data Protection Regulation (GDPR), the EU’s new privacy law, will come into force in all EU member states on May 25, 2018. Here’s what changes GDPR will bring to the email industry.
Even though an unsubscribe may seem like a marketer’s worst nightmare, unsubscribes can be a good thing. The alternative, being marked as spam, is much worse. Here’s why.
Consumer attitudes toward spam continue to shift dramatically, which demands an equal shift in email marketing strategies. To understand consumers’ current definition of spam and why they end email relationships with brands, Litmus and Fluent surveyed more than 1,300 American adults. See the results and our 7-point plan for how marketers can avoid spam complaints and extend subscriber relationships.
The terms “hard bounce” and “soft bounce” are commonly used as broad descriptions for whether or not the email address should be mailed to again at a later date. And while there can be lots of grey area around them from a technical standpoint, here’s what you need to know when it comes to adjusting your email marketing efforts.
Understanding email authentication isn’t easy, and in most cases, it isn’t something email marketers can handle all by themselves. Still, as the voice of your brand, every email marketer should have a basic understanding of email authentication and DMARC, and how to use the tools available to help protect your brand from email fraud.
To bring a little more clarity into the confusing world of email authentication, we sat down with Steven Jones, Executive Director of DMARC.org, and asked him everything we ever wanted to know about email authentication and DMARC.
Keeping up with international anti-spam laws is hard! Practices that are completely legit in one country could be absolutely off-limits somewhere else and might result in hefty fines. We’ve teamed up with newsletter2go and put together this overview to help you navigate through international email requirements.
Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure), reputation (a receiver’s rating of your sending domain and IP addresses), and content. What’s the easiest to control? Your content.
The art of mastering deliverability has become a borderline mythical craft. With algorithms and filters constantly changing, it’s difficult to determine what to do to stay in the inbox.
Things are further complicated by the perpetuation of many myths around spam and deliverability. Consider these seven common deliverability myths busted.
Most of the time, you don’t need a brand spanking new design to get your point across—what you have already works. That’s why an email template is the easiest way to streamline your email campaign. But using a template doesn’t let you off the hook from testing.
Email marketing mistakes happen. We’re all human. With a template, though, we let our guard down. Because they often come “pre-tested,” we forget to test ourselves. Here are a few things you should definitely keep in mind when using templates—because no template is truly invincible.