Being blacklisted is an email marketer’s nightmare, but for many marketers it’s a threat that’s somewhat theoretical. Being caught on a blacklist is something that only happens to spammers and brands that don’t follow email best practices, right?
Based on our State of Email Survey of nearly 3,000 marketers, our third annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and building to quality assurance and sending. The free 47-page report contains over 35 charts providing data-based evidence of current practices and trends in email workflows.
In the 78th episode of The Email Design Podcast, Kevin Mandeville interviews Chad White on his 2017 State of Email Deliverability report and reports on the key findings. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
When I joined Litmus nearly 7 years ago, Litmus was known best for Email Previews. Today, Email Previews is no longer a standalone feature. Our commitment to creating the world’s best email testing tools has evolved into the Litmus Email Creative Platform, seamlessly integrating time-saving features like Builder and Checklist into every aspect of your workflow and making everyday email tasks faster and easier.
This summer, we’ve made even more exciting updates to our platform. Here’s what’s new.
To help you get the most out of all of Litmus’ features, we’ve compiled a list of power-user tips to help optimize your email workflow, improve subscriber segmentation, and help you work smarter—in essence, become a better email marketer.
When it comes to deliverability, many marketers take a reactive approach. Too often, deliverability only becomes subject of attention when things go wrong, like a drop in deliverability rates or decreased open rates. Rather than troubleshooting causes for deliverability issues when it’s already too late, taking a proactive approach and following deliverability best practices can help you avoid many common issues in the first place. Here are three things you should check before you send your next campaign.
Hide and seek may be a fun childhood game, but if you hide content in your code, you may run the risk of hurting your deliverability. Keeping your code clean and organized isn’t just helpful for landing in the inbox—it’s important for your subscriber experience, too.
Your worst deliverability nightmare, realized: You’ve been blacklisted. While this can negatively impact your ability to reach your subscriber’s inbox, it’s not the end of the world—if you take active steps to address it. Here’s what you need to know.
In the 66th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about Canada suspending CASL PRA, Rebel debuting one-click checkout integration with Shopify, Litmus overhauling its Spam Testing, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Understanding the nitty-gritty details that might cause your email to be sent to the spam folder is hard. Algorithms can change every day and keeping up with deliverability best practices can feel impossible.
That’s why we’ve built Litmus Spam Testing: to provide you with the insight and resources you need to identify and fix issues before you hit send—even if you aren’t a deliverability expert (yet).