The Litmus Evolution: From Email Previews to the Email Creative Platform

When I joined Litmus nearly 7 years ago, Litmus was known best for Email Previews. Today, Email Previews is no longer a standalone feature. Our commitment to creating the world’s best email testing tools has evolved into the Litmus Email Creative Platform, seamlessly integrating time-saving features like Builder and Checklist into every aspect of your workflow and making everyday email tasks faster and easier. 

This summer, we’ve made even more exciting updates to our platform. Here’s what’s new.

Preventing Deliverability Issues: 3 Things to Check Before You Send Your Next Campaign

When it comes to deliverability, many marketers take a reactive approach. Too often, deliverability only becomes subject of attention when things go wrong, like a drop in deliverability rates or decreased open rates. Rather than troubleshooting causes for deliverability issues when it’s already too late, taking a proactive approach and following deliverability best practices can help you avoid many common issues in the first place. Here are three things you should check before you send your next campaign.

What to Do If You’ve Been Blacklisted

Your worst deliverability nightmare, realized: You’ve been blacklisted. While this can negatively impact your ability to reach your subscriber’s inbox, it’s not the end of the world—if you take active steps to address it. Here’s what you need to know.

 

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Understanding the nitty-gritty details that might cause your email to be sent to the spam folder is hard. Algorithms can change every day and keeping up with deliverability best practices can feel impossible.

That’s why we’ve built Litmus Spam Testing: to provide you with the insight and resources you need to identify and fix issues before you hit send—even if you aren’t a deliverability expert (yet).

Why Your Content Could Be Spammier Than You Think

Email marketers often ask: “Why did my email end up in spam?” Deliverability remains a mysterious and difficult subject to tackle. Three key factors influence your deliverability: identification/authentication (your infrastructure), reputation (a receiver’s rating of your sending domain and IP addresses), and content. What’s the easiest to control? Your content.

Integration News: Communicator Users Now Have Access to Litmus Email Testing and Spam Filter Tools

We’re thrilled to announce that Communicator has integrated Email Previews and Spam Filter Testing within their platform. This integration enables Communicator users to preview their campaigns across real email clients and devices in minutes. With the addition of Spam Filter Testing, Communicator customers can now have their authentication and reputation checked, as well as receive scores and feedback for common ISP and corporate filters.