Ever since Gmail launched its tabbed inbox in 2013, there’s been a lingering perception that the Gmail Promotions tab equals the spam folder, but that’s far from the truth. Learn why having your emails sent to Gmail’s Promotions tab is actually a good thing.
Hide and seek may be a fun childhood game, but if you hide content in your code, you may run the risk of hurting your deliverability. Keeping your code clean and organized isn’t just helpful for landing in the inbox—it’s important for your subscriber experience, too.
As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. In this webinar, Research Director Chad White teams up with Fluent CMO Jordan Cohen to unpack their research on how consumers’ attitudes toward spam are changing, and what email marketers need to know.