In the 66th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about Canada suspending CASL PRA, Rebel debuting one-click checkout integration with Shopify, Litmus overhauling its Spam Testing, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Your customers view any irrelevant or unwanted email as spam. It doesn’t matter how long they’ve been a customer or if they’ve given you permission—if your email is repeatedly of little to no relevance to them, it’s spam.
Gmail rolled out new “block” functionality to all Gmail webmail users yesterday, giving consumers yet another option to rid their inboxes of email they don’t want. On the surface, that might not sound like a great thing for marketers, but it’s not as bad as it sounds. In this post, we’ll cover the pros and cons of Gmail’s latest update.
In this fantastic webinar on email deliverability with Al Iverson, he explains how spam filtering has evolved from a content-based system to one that weighs dozens of factors, often without human oversight.