As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. In this webinar, Research Director Chad White teams up with Fluent CMO Jordan Cohen to unpack their research on how consumers’ attitudes toward spam are changing, and what email marketers need to know.
Understanding email authentication isn’t easy, and in most cases, it isn’t something email marketers can handle all by themselves. Still, as the voice of your brand, every email marketer should have a basic understanding of email authentication and DMARC, and how to use the tools available to help protect your brand from email fraud.
To bring a little more clarity into the confusing world of email authentication, we sat down with Steven Jones, Executive Director of DMARC.org, and asked him everything we ever wanted to know about email authentication and DMARC.
We’re thrilled to announce that Communicator has integrated Email Previews and Spam Filter Testing within their platform. This integration enables Communicator users to preview their campaigns across real email clients and devices in minutes. With the addition of Spam Filter Testing, Communicator customers can now have their authentication and reputation checked, as well as receive scores and feedback for common ISP and corporate filters.
Justine, Danielle & I recently got back from MarketingSherpa’s Email Summit in Las Vegas and, while it was a busy few days, we loved every minute of it. Meeting our customers face-to-face, answering questions, and receiving priceless feedback are some of our favorite aspects about attending conferences. And, of course, we loved being able to […]