2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands use, the analytics tools they use, and the impact of the two of those on performance.

6 Ways Nonprofits Can Improve Their Email Creation Process

6 Ways Nonprofits Can Improve Their Email Creation Process [Infographic]

Nonprofits rely heavily on email marketing, but their email programs often suffer from underinvestment and therefore under-performance. Based on a survey of more than 240 nonprofits, Litmus details the unique challenges faced by the email programs at nonprofits in this infographic and, together with nonprofit research consultancy NextAfter, offers advice for how to build more successful email programs.

20 Things Successful Email Marketing Programs Do

20 Things Successful Email Marketing Programs Do

It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are…

 

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Understanding the nitty-gritty details that might cause your email to be sent to the spam folder is hard. Algorithms can change every day and keeping up with deliverability best practices can feel impossible.

That’s why we’ve built Litmus Spam Testing: to provide you with the insight and resources you need to identify and fix issues before you hit send—even if you aren’t a deliverability expert (yet).

State of Email Report: How to Build Successful Email Programs in 2017 [eBook]

Email marketing can be a finicky beast, with the industry landscape shifting without warning. The past year saw the launch of a new version of Apple’s mobile operating system (iOS 10), acquisitions by Verizon and Microsoft, and the introduction of new privacy regulations around the world—to name just a few of the issues impacting email marketers today. With the State of Email 2017 report, we give you the trends, innovations, and data you need to build successful email marketing programs in 2017.

email deliverability

6 Email Deliverability Questions, Answered

Deliverability can be challenging to understand, but it’s a critical part of a healthy email marketing program. Before your subscribers can open (and hopefully click!) on any emails, they must first receive them in their inboxes.

We sat down with Lauren Meyer, VP of Deliverability at Mailjet, to tackle some of the trickiest deliverability topics you may not know about.

Adapting to Consumers’ New Spam Definition: Webinar Recording + Q&A

As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. In this webinar, Research Director Chad White teams up with Fluent CMO Jordan Cohen to unpack their research on how consumers’ attitudes toward spam are changing, and what email marketers need to know.