As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. In this webinar, Research Director Chad White teams up with Fluent CMO Jordan Cohen to unpack their research on how consumers’ attitudes toward spam are changing, and what email marketers need to know.
The art of mastering deliverability has become a borderline mythical craft. With algorithms and filters constantly changing, it’s difficult to determine what to do to stay in the inbox.
Things are further complicated by the perpetuation of many myths around spam and deliverability. Consider these seven common deliverability myths busted.
Back in July, Justine blogged about Outlook 2013 and her insights on this newest version of Outlook. Her perceptions were that because Outlook 2013 uses Microsoft Word as its rendering engine, HTML and CSS support has essentially remained unchanged between versions 2007, 2010, and 2013. In addition, here are some other elements that she remarked […]
I heard a great story recently from one of our customers about his experience with spam filters. Rick Ross at DZone told me he’s always careful to test his emails across a range of spam filters – in particular SpamAssassin…