Joint research between Litmus and Fluent reveals that consumers don’t find brands’ emails to be as memorable as marketers think they are. This shares the full results of our consumer survey and identifies specific tactics that marketers can use to create more memorable, shareworthy emails.
A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the message with others. This infographic walks you through how to get your emails shared–and go viral.