Measuring Email Camapign Effectiveness: Webinar Recording

We joined forces with dotmailer’s Skip Fidura for a guest webinar on measuring the success of your email campaigns. While many marketers focus on metrics like open rates and click rates, those aren’t the only data points you should be looking at. He covered when it’s appropriate to focus on metrics, as well as pointed out other ways to measure the success of your campaigns. Didn’t have a chance to make it to the webinar? Don’t worry—we recorded the whole thing!