Forwarding emails isn’t just for personal emails. Subscribers often forward marketing emails to share what they’ve received with their friends or family—great offers, vouchers, or something they think the receiver will like. Unfortunately, forwarding an email often “breaks” the email. It can break bulletproof buttons, add extra spaces to your design, and create other issues arising from the forward. In this post, we discuss why emails break when forwarded and what you can do to minimize issues due to forwarded emails.
Joint research between Litmus and Fluent reveals that consumers don’t find brands’ emails to be as memorable as marketers think they are. This shares the full results of our consumer survey and identifies specific tactics that marketers can use to create more memorable, shareworthy emails.
Have you ever received a great email and wondered, “how did they do that?” Or wanted to share an awesome email you created, but was worried it would break when forwarded? Without easy access to the source code or a web-based version, these can be tricky tasks — and an issue we frequently encounter when analyzing […]