We’re inundated with emails shouting at us to try this or buy that. So what makes an email go from interruptive to valuable? Email personalization is one way to capture subscriber interest and deliver more relevant, targeted emails to your audience. We dive into Sephora’s emails to inspire your next campaign.
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 16: SEPHORA We all know the drill — you get an email that piques your interest, you purchase something (oops!), and you get a series of transactional emails after that (order confirmation, shipping details, etc.) After looking back at the email journey of one of Justine’s purchases at […]