Based on a survey of more than 240 nonprofits, our Industry Spotlight examines the unique characteristics of and issues facing nonprofits. We’ll look at list size, send frequency, revenue from automation, campaign planning, email creation workflow & QA, and email deliverability. In addition to sharing research, we’ll share advice, including tips from our partner, NextAfter, a nonprofit research consultancy.
Email Marketing for the Travel Industry: 10 Things Travel Brands Should Know About Their Subscribers
We surveyed over 600 Americans who booked travel within the past year to learn what they’re really looking for when signing up for travel emails. Here are our top 10 findings, along with hands-on advice on how to translate customer expectations into email strategy.