As email marketers, we strive to produce great content and work to build emails that drive brand awareness, engage our customers, and encourage prospects to purchase our products. It sends a shudder down our spine to think about landing not in our subscriber’s inbox, but in the dreaded spam folder. It’s our duty to build something great, not spammy.
Yet deliverability is a tricky thing to master, in part because there’s a lot of technical language to learn. Here are 28 deliverability terms you need to know as an email marketer.