Knowing how your subscribers engage with your email isn’t just key for evaluating your email performance, but can also be a powerful driver of segmentation so you can send more targeted campaigns. Learn how to use Email Analytics data to improve your segmentation.
Email Design Podcast #52: An Inside Look at Hillary Clinton Campaign’s Email Marketing Strategy with Amanda Litman
In the 52nd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with former Email Director of the 2016 Hillary Clinton campaign and current co-founder of Run for Something Amanda Litman to talk about how she got into political email campaigns and organizing Hillary Clinton’s email marketing efforts in the latest U.S. Presidential Election. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
In the 51st episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with interactive designer Meg Tiffany to talk about retail in email and the challenges along with it – including corporate brand requirements, segmentation, and list fatigue – and how Under Armour manages its email marketing process. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
It’s the most wonderful time of the year (for email geeks)! Retail’s favorite pseudo-holiday, Black Friday serves as the culmination of months and months of email marketing planning. See the top trends and key takeaways from one of the busiest months for email marketers.
We’re inundated with emails shouting at us to try this or buy that. So what makes an email go from interruptive to valuable? Email personalization is one way to capture subscriber interest and deliver more relevant, targeted emails to your audience. We dive into Sephora’s emails to inspire your next campaign.
Optimizing emails for different time zones is one of the key challenges for email marketers who send to international subscribers. We provide hands-on advice for how to optimize send times and email content for a global audience.
Udemy Email Marketing Manager Jen Rhee explains how marketers can boost their email marketing results by making the most of segmentation opportunities.
Vicky Ge, Amazon.com’s Marketing Manager for Trade Books, explains how marketers can best approach measuring success across their various audiences while recognizing that customer “value” will different across those different groups.
Personalization is about so much more than a [first_name]. It’s about understanding what drives a person’s decision making process, where they are in that process, and placing all of it within the context of their specific challenges. It requires time, and in full transparency, is nothing that can be mastered in some average “Ultimate How To…” blog post. Instead, I’ve used two examples right from mine and a coworkers own inbox to provide some real world context to the conversation.