Email Design Podcast #51: How Under Armour Personalizes Email with Meg Tiffany

In the 51st episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down with interactive designer Meg Tiffany to talk about retail in email and the challenges along with it – including corporate brand requirements, segmentation, and list fatigue – and how Under Armour manages its email marketing process. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.

black friday

Black Friday 2016: Key Trends & Takeaways

It’s the most wonderful time of the year (for email geeks)! Retail’s favorite pseudo-holiday, Black Friday serves as the culmination of months and months of email marketing planning. See the top trends and key takeaways from one of the busiest months for email marketers.

email personalization

Email Personalization is About So Much More Than Your [First_Name]

Personalization is about so much more than a [first_name]. It’s about understanding what drives a person’s decision making process, where they are in that process, and placing all of it within the context of their specific challenges. It requires time, and in full transparency, is nothing that can be mastered in some average “Ultimate How To…” blog post. Instead, I’ve used two examples right from mine and a coworkers own inbox to provide some real world context to the conversation.