Udemy Email Marketing Manager Jen Rhee explains how marketers can boost their email marketing results by making the most of segmentation opportunities.
Vicky Ge, Amazon.com’s Marketing Manager for Trade Books, explains how marketers can best approach measuring success across their various audiences while recognizing that customer “value” will different across those different groups.
After creating their trade show-specific app, Ferguson Enterprises wanted to ensure only the appropriate customers were receiving emails with a call-to-action to download the app. After all, Android or BlackBerry users certainly wouldn’t want to receive an email to download an iPhone app. With their Litmus Email Analytics data in hand, they could appropriately target their iPhone users—and their automation efforts are certainly paying off. Let’s take a look at their journey.