Since mobile users value efficiency, speed and ease of use, a clearly organized and well-designed mobile email is the logical choice over a text-based page devoid of imagery, links or clear hierarchy. Mobile has grown fast, and while addressing emails on mobile devices can be challenging, linking to a plain-text version is a bandaid solution at best. Now that mobile device email opens represent 48% of all email opens, it’s time to abandon this practice.
We hosted ExactTarget’s June 3sixty Live meetup at the Litmus office, noshing on coffee and pastries before jumping on everyone’s favorite topic: mobile email. After some early morning networking, Kristina Huffman and I passed out some of our in-house testing devices and talked about how to make emails work better with them. We discussed the […]
I recently tuned into a really great webinar presented by Yesmail. Titled “Mobile Email Design: Differences Between Responsive & Mobile Scalable Email Design,” the presentation documents the differences between scalable and responsive design and how to determine which is right for you. With the increase of mobile opens (123% in 18 months!), it’s crucial to start thinking about which mobile strategy is right for you. Yesmail discusses two very prominent mobile optimization techniques in their webinar, which I’ve summarized below.