Litmus Picks: Our Favorite Reports of 2018

Litmus Picks: Our Favorite Reports of 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. Here are our marketing team’s favorite reports and why…

2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands use, the analytics tools they use, and the impact of the two of those on performance.