Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Here are our marketing team’s favorite webinars…
Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands use, the analytics tools they use, and the impact of the two of those on performance.
Email marketing’s return on investment is 38:1 on average, according to a Litmus survey of 372 marketers worldwide. We explain why that’s both good news and bad news.
Email marketing campaigns can be felt in the short-term—as well as cumulatively over the long-term as part of your overall email program. Our Holistic Email Metrics Matrix helps you see the short- and long-term impacts of your campaigns on your business, on your subscribers, and on inbox providers.