Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
Design failures can prevent your readers from viewing and acting on your messages, and affect your brand reputation. In this post, you’ll learn about five common email design fails that plague email and how to fix each and every one of them.
With iOS Mail accounting for about a third of all email opens, updates to the iPhone family and changes to the mobile operating system and its email client can make a big difference to the email world.
We’ve taken a close look at iOS 11 and Apple’s preview of iPhone 8, 8 Plus, and iPhone X. Here’s what email marketers, designers, and developers need to know.
Over the course of 2016, the Litmus Community has grown enormously, not just with those new to the industry but also those who have been scouring the internet to find their fellow email geek brethren. As we say goodbye to 2016, we take a look back at some of our favorite discussions in the Litmus Community from the past 12 months.
In this webinar, we share the most interesting and actionable insights from our 2016 State of Email research series, which was based on a survey of more than 900 marketers. The advice covers email design, production, mistakes, agencies, and industry salaries.
This Month in Community: Strict Brand Guidelines, Advent Calendars in Email, Mobile Optimized Retina Images, and More
The Litmus Community is the place for email designers, developers, and marketers to discuss their craft, talk about industry news, and join in the (occasionally) controversial rant and discussion. In case you haven’t been keeping up, here’s what happened this month in the Community.
Email file size and load size may not be the sexiest email topics, but they’re critical to the overall health of your email program. We sat down with Carl Sednaoui, Director of Marketing at MailCharts, to get to scoop on everything email file size.
2016 State of Email Design: How Marketers Go from Inspiration to Email Design to Landing Page [eBook]
In the State of Email Design report, we take a detailed look at how marketers (1) search for email inspiration, (2) use brand guidelines, (3) approach email design, (4) use various design elements, (5) A/B testing their emails, (6) handle email redesigns, and much more.
In the 28th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez dive into an SVG timer countdown clock, the webmail rendering of GMX and Web.de, and retina images in email. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
As high DPI displays become more common in phones, tablets, and computers, the need for retina images increases. In this post, we dissect retina images, how to use them in email campaigns, and some important considerations email marketers need to keep in mind.