We know that writing responsive emails can be a daunting task, especially if you’re starting from scratch. There are a lot of considerations when writing responsive emails that render properly on all clients and devices. However, starting with a proper template can help immeasurably. Testing your design on a mobile device early in the design process is equally important. With those solutions in mind, I began my Hack Week project — Litmus Builder.
We hosted ExactTarget’s June 3sixty Live meetup at the Litmus office, noshing on coffee and pastries before jumping on everyone’s favorite topic: mobile email. After some early morning networking, Kristina Huffman and I passed out some of our in-house testing devices and talked about how to make emails work better with them. We discussed the […]
“25 DAYS OF INSPIRATIONAL EMAILS” — DAY 4: Charity: Water What’s better than a responsive email? How about a responsive email with a video? How about a responsive email with video that’s for a good cause? Charity: water covers all of the bases in this holiday email & we love it! RESPONSIVE DESIGN I recently […]
We live in a mobile age. In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone.
A common assumption many of us make is that subscribers ‘triage’ or preview emails on their mobile device before marking the email for later viewing—likely their webmail or work account on a desktop computer. Surprisingly, a deep dive into the same data we looked at for our latest market share stats showed otherwise.